The door and window brand establishes the Special Committee, the competition and cooperation development becomes the main melody

There are more and more opportunities to exchange and compete with each other. The era of single-player competition is over. A new situation is opening up in the industry of learning from each other, innovating from each other and leading together. In the context of industry transfer and the rise of young consumers, competition and cooperation will become more and more close. The establishment of the special committee on doors and windows of Liuzhou Plywood has undoubtedly provided a more open and fair platform for enterprises to compete with each other, helping to bring about a new era for the industry.

On September 2,2018, buses filled with the elite of the door and window industries shuttled between Jiaxing, Zhejiang, and Jiashan, entering the factories of Sofia, Mengtian wooden doors, Tata Wooden Doors, etc. , bRAND REPRESENTATIVES FROM THE DOOR & Window Committee of the All-China Federation of Industry and Commerce are enjoying the experience of Sofya intelligent flexible production and storage, Mengtian wooden door's automated production "SMART" manufacturing, Tata wooden door online and offline integration platform, learn the "secret weapon" of the leading edge of the industry. This is one of the trade exchange activities organized by the newly established All-China Federation of Industry and Commerce, showing the new atmosphere of the door and window industry: an open, integrated and win-win era is coming.

Special Committee on door and window brands established

On September 1st, the doors and Windows Commission of the All-China Federation of Industry and Commerce and Furniture Decoration Chamber of Commerce was inaugurated in Jiaxing Nanhu, China.

In recent 10 years, the door and window industry ushered in the development of blowout, compound growth rate remains at about 25% , become the building materials category leader. Doors and windows can be said to be two industries, but they can also be said to be an industry, because both are entrances and exits to living spaces, said Zhang Chuanxi, executive director of the All-China Federation of Industry and Commerce. After nearly a decade of rapid development, the door and window industry is facing the bottleneck period of consumption upgrading and enterprise diversification transformation. It is urgent to build a platform for communication and collaborative development among enterprises, "The All-China Federation of Industry and Commerce has merged the door and window industries and established a committee to further enhance its services and focus in this area. ".

The member units of the committee cover more than 300 brands of more than 200 enterprises engaged in the production, accessories, materials, equipment and circulation of doors and windows. The first president is Yu Jingyuan, chairman of Mengtianmumen. He said that the special committee on doors and windows will follow the law of market economy, coordinate the relations among the production, operation and circulation enterprises of the doors and windows industry, play the role of a bridge between the enterprises and the government, and reflect the sound and requirements of the doors and windows industry, to safeguard the legitimate rights and interests of member organizations, and to play the role of "unity, service, guidance, education" to promote the healthy and orderly development of China's door and window industries.

Brands jumped on the bandwagon

For the door and window industry in the period of rapid development, the establishment of the door and window committee will further accelerate the integration of the door and window industry, promote the industry's mature process. The industrial bases of the door and window industry are mainly concentrated in Guangdong, Shandong and Zhejiang. The regions are far apart and relatively independent.

In recent years, under the supply chain's consummation day by day, the door window profession industrial chain is getting through gradually. For example, from the design level, there are companies such as Kujiale, 3d home through the entire production design process; from the equipment level, there are companies such as Wotton, Kelin, for enterprises to provide water-based paint, environmental protection spray equipment, integration of manufacturing processes in the enterprise. In this process, the leading of large enterprises is to promote the upgrading process of the entire industry. For example, in the water-based paint application level, the dream sky wooden door first online water-based paint project, Wanjiayuan opened 38 water-based wood technology, all accelerated the use of water-based paint technology in the entire industry.

On the platform of the door and window committee, there are more opportunities for learning and communication, and the integration of various links in the door and window industry will be closer. This process will also promote more brands to stand out and jointly occupy the big market of household consumption.

Competition and cooperation became the main theme

In the trend of industrial convergence, the relationship between enterprises and enterprises is bound to change from pure competition to competition and cooperation.

At present, the doors and windows industry is still in large industries, small enterprises, most enterprises in the production value of ten million, can be called the giant Tata Wooden Doors, imperial windows and other high production value is no more than twenty billion. In addition, due to the influence of objective conditions such as regional differences in consumer demand, the regional limitations of door and window brands are still obvious. For example, Guangdong's imperial school and Paiya are the leaders in the south China market, but their performance in the northern market has always been mediocre, north market giant senying doors and windows, after nearly 20 years of development before the plant in Nanjing, east China. Only strong regional brands, few national brands are industry labels, with the deepening of industrial integration, this phenomenon or will be changed.

With the development of the industry, regional limitations are being actively or passively gradually broken. For example, Warren, the Beijing brand of doors and windows, moved to Shandong Province, driven by an industrial shift from a northern mindset to a national one. Shandong local leading enterprises Shangpin authentic wooden door brand headquarters moved to Shanghai, attracting more open vision of senior talent, but also enhance the brand of international fashion tonality.

There are more and more opportunities to exchange and compete with each other. The era of single-player competition is over. A new situation is opening up in the industry of learning from each other, innovating from each other and leading together. In the context of industry transfer and the rise of young consumers, competition and cooperation will become more and more close. The establishment of the special committee on doors and windows has undoubtedly provided a more open and fair platform for enterprises to compete with each other and promote the coming of a new era for the industry.